Sherwin Williams vs Benjamin Moore: Which Is Better?

When you start planning out a paint project, you’re usually faced with a surprisingly tough choice: picking between paint brands. While it’s easy to assume that all brands are essentially the same, that isn’t the case. Sure, they all make similar claims, come in a range of colors, and often have price tags in the same ballpark, but when it comes to Sherwin-Williams vs. Benjamin Moore paint, there are differences, too.

Both Sherwin-Williams and Benjamin Moor paint are excellent choices. They’re easy to use, low-spatter paints with excellent coverage. However, Benjamin Moore does offer more fade resistance, and touchups blend better, but Sherwin-Williams may edge the company out a bit when it comes to durability.

If you’re trying to choose a paint brand, here’s what you need to know when comparing Sherwin-Williams vs. Benjamin Moore paint.

Sherwin Williams vs Benjamin Moore

Sherwin-Williams vs. Benjamin Moore: Key Points

When selecting paint for your project, it’s normal to focus on color initially. However, while getting the right hue is essential, it shouldn’t be your only consideration.

If you’re comparing Sherwin-Williams vs. Benjamin Moore paint, you also need to examine a few other points. That way, you can determine which option is genuinely the best fit.

Here are some key points you’ll want to factor in as you decide between Sherwin-Williams and Benjamin Moore paint.

 Sherwin-WilliamsBenjamin Moore
Product Line VarietyExtensiveExtensive
Texture and ConsistencyThickThick
Fade ResistanceGoodExcellent
VOC LevelsZero to ModerateZero to Moderate
Ease of UseEasy to UseEasy to Use
Number of CoatsOne to TwoOne to Two
Drying TimeDry to touch within 1 hour, ready for a new coat in 2 to 4 hours, fully dry in 24 to 48 hoursDry to touch in 1 to 2 hours, ready for a new coat in 2 to 3 hours, fully dry in 16 to 48 hours
CleaningEasy to CleanEasy to Clean

What Is Sherwin-Williams Paint?

Sherwin WilliamsFounded in 1866, Sherwin-Williams has stood the test of time. Along with being a premium paint, Sherwin-Williams is incredibly easy to buy. Along with company-operated stores, it’s available in a range of home improvement stores.

Like many paint brands, Sherwin-Williams has more than a dozen paint lines, each designed with specific features and particular purposes. As for its best-known paint products, the Duration and Emerald lines are its most popular. However, the company invests heavily in research and development (R&D), constantly improving its paints as it makes new advances.

Sherwin-Williams has more than 1,700 colors, which is a decent selection. Additionally, it has top-notch color-matching software, potentially giving you options beyond what you find on paint chips.


  • Leading color-matching software
  • Invests heavily in R&D
  • High durability
  • Easy to use


  • Fewer color options than some alternatives
  • Expensive
  • Touchups may stand out

Sherwin-Williams Paint Types

Sherwin-Williams has more than a dozen paint lines, each designed with a specific purpose. Whether one is better for your project than another depends on what you’re trying to accomplish, whether you need certain features, or simply personal preference.

Here is a list of the Sherwin-Williams paint types:

Interior Paint

  • Sherwin-Williams All Surface
  • Sherwin-Williams Captivate
  • Sherwin-Williams Cashmere
  • Sherwin-Williams Color to Go
  • Sherwin-Williams Color Accents
  • Sherwin-Williams Duration
  • Sherwin-Williams EcoSelect Zero VOC
  • Sherwin-Williams Emerald
  • Sherwin-Williams Eminence
  • Sherwin-Williams Faux Impressions
  • Sherwin-Williams Harmony
  • Sherwin-Williams Illusions
  • Sherwin-Williams Paint Shield
  • Sherwin-Williams Porch & Floor
  • Sherwin-Williams ProClassic
  • Sherwin-Williams Scuff Tuff
  • Sherwin-Williams SnapDry
  • Sherwin-Williams SuperPaint

Exterior Paint

  • Sherwin-Williams A-100
  • Sherwin-Williams All Surface
  • Sherwin-Williams Duration
  • Sherwin-Williams Emerald
  • Sherwin-Williams FlexTemp
  • Sherwin-Williams Latitude
  • Sherwin-Williams Porch & Floor
  • Sherwin-Williams Rejuvenate
  • Sherwin-Williams Resilience
  • Sherwin-Williams SnapDry
  • Sherwin-Williams SuperPaint
  • Sherwin-Williams SWP

What Is Benjamin Moore Paint?

Benjamin Moore PaintBenjamin Moore paint has been on the market since 1883. Generally, the company’s focus is on high-end paint, striving to ensure color fidelity and quality. As a result, it does cost more than some alternatives.

Overall, the brand has far more than a dozen paint product lines, giving homeowners options designed to address specific needs. When it comes to what Benjamin Moore paint is best known for, the Aura and Regal Select lines are standouts. They’re popular with professionals and DIYers alike, offering great color and user-friendliness.

Benjamin Moore is also known for creating fade-resistant paints that aren’t challenging to apply. The colors last, preventing the need to repaint as quickly as some alternatives. Plus, many of the paint lines are easy to maintain and clean.


  • Over 3,500 colors
  • Easy to apply
  • Long-lasting color
  • Low maintenance
  • Touchups blend well


  • Expensive

Benjamin Moore Paint Types

Benjamin Moore has a wide selection of paint types. Each option has unique features. As a result, which one is best usually depends on the kind of project you’re managing and a bit of personal preference.

Here is an overview of the Benjamin Moore paint lines:

Interior Paint

  • Benjamin Moore Advance
  • Benjamin Moore Aura
  • Benjamin Moore Aura Bath and Spa
  • Benjamin Moore Aura Grand Entrance
  • Benjamin Moore Ben
  • Benjamin Moore Eco Spec
  • Benjamin Moore Impervex
  • Benjamin Moore Kitchen and Bath
  • Benjamin Moore Muresco
  • Benjamin Moore Regal Select
  • Benjamin Moore Satin Impervo
  • Benjamin Moore Studio Finishes
  • Benjamin Moore Super Hide
  • Benjamin Moore Super Hide Zero VOC
  • Benjamin Moore Super Spec
  • Benjamin Moore Ultra Spec
  • Benjamin Moore Waterborne

Exterior Paint

  • Benjamin Moore Aura
  • Benjamin Moore Ben
  • Benjamin Moore Floor & Patio
  • Benjamin Moore Impervex
  • Benjamin Moore Regal Select
  • Benjamin Moore Super Spec
  • Benjamin Moore Ultra Spec

What’s the Difference Between Sherwin-Williams and Benjamin Moore Paint?

Difference Between Sherwin Williams and Benjamin Moore Paint

When it comes to Sherwin-Williams vs. Benjamin Moore paint, the brands have quite a bit in common. Both are of similar quality, come in with higher price tags, and are available in various colors.

However, the two options do stand apart on occasion. Here’s a look at Sherwin-Williams vs. Benjamin Moore paint in a few key areas.

Product Line Variety

Saying that both Sherwin-Williams and Benjamin Moore have extensive product lines seems like an understatement. Regardless of the brand you choose, there are more than a dozen paint options available, each with unique features.

Whether you need low VOC, paint and primer in one, high durability, or a particular sheen, you’ll find what you’re after in either brand. Plus, the available color options and color-matching technology mean you can get nearly any hue in either brand, allowing both choices to work well for most people.

Texture and Consistency

Overall, the texture and consistency of Sherwin-Williams and Benjamin Moore paints are very similar. Both are on the thicker side, which leads to better coverage with each coat. Additionally, several paint lines are self-leveling, eliminating uneven spots and brush strokes as the paint settles.

While lower-cost paint lines in each brand are usually thinner than the higher-cost counterparts, even those aren’t overly thin. As a result, the paint tends to go on easily.


On the durability front, both Benjamin Moore and Sherwin-Williams perform incredibly well overall. However, while the difference is slight, Sherwin-Williams does stand up a bit better to wear and tear, making it a better choice for high-traffic areas or active households with children or pets.

This doesn’t mean Benjamin Moore is a bad choice, as the company also creates incredibly durable paints. Just skip the Ben paint line if durability or washability is the main concern, as it doesn’t perform quite as well as top-tier lines like Aura and Regal Select.

Fade Resistance

When it comes to fade resistance, Benjamin Moore is a clear leader in the industry. Thanks to Gennex technology, its colors stay true longer than essentially any other paint brand. That’s particularly valuable if you choose a bright or deep hue, as it won’t dull or fade over time.

However, Sherwin-Williams does well when it comes to fade resistance. While it doesn’t quite measure up to Benjamin Moore, it’s far better than what you find with many lower-quality brands. As a result, Sherwin-Williams remains a solid choice.


Both Benjamin Moore and Sherwin-Williams are considered premium paints. They have strong pigments and high solids volumes, making the paint thicker and smoother. Additionally, the durability and color quality is there in both cases.

Often, even paint professionals are hard-pressed to separate Sherwin-Williams and Benjamin Moore from a quality perspective. As a result, you can usually consider them essentially equal.

VOC Levels

Within the Sherwin-Williams and Benjamin Moore lines, you’ll find products ranging from zero VOCs to moderate VOC levels. As a result, if low-VOC paint is what you’re after, both manufacturers can meet that need.

For example, the Sherwin-Williams EcoSelect and Benjamin Moore Super Hide Zero VOC are VOC-free paints. The same is true of Sherwin-Williams Harmony, while Sherwin-Williams Advanced is a low-VOC option; Benjamin Moore Aura is also low-VOC.

Just be aware that the VOC levels vary between paint lines within each brand. Since that’s the case, you’ll want to research the paints you’re considering to make sure it qualifies as low-VOC if that’s your priority.

Ease of Use

When it comes to ease of use, both Sherwin-Williams and Benjamin Moore do well. The thicker consistencies allow for better coverage, limiting the need for follow-up coats. Plus, many of the paints are functionally self-leveling, reducing the appearance of brush strokes.

The only area where the two paints genuinely stand apart is when it comes to touchups. Usually, each subsequent coat of Sherwin-Williams paint gets a little shinier if you aren’t using a matte or flat finish. With Benjamin Moore, even satin finishes blend reasonably well, allowing it to outperform its competitors.


Since Sherwin-Williams and Benjamin Moore paints have strong pigments and high solids volumes, each option offers excellent coverage. If you’re painting a wall with a similar shade or the underlying paint is a very light color, you can typically get full coverage in one to two coats without a primer.

With a primer, one to two coat coverage is also the norm. The only time you may need more than that is if you skip the primer and are trying to cover an incredibly bright or dark hue. At that point, three coats might be necessary with both brands.

Number of Coats

As mentioned above, one to two coats is the norm for both Sherwin-Williams and Benjamin Moore paint, depending on the underlying color or if you use a primer. Usually, even hard-to-cover colors only require three coats with either brand.

If you prefer to use only a single coat of paint, both brands may be able to pull that off if you start with a primed surface. However, you may need two coats if the new color is incredibly dark to ensure full coverage.

Drying Time

On the drying times front, both Sherwin-Williams and Benjamin Moore are similar. Sherwin-Williams is dry to the touch slightly faster, but it may take a little longer before you can add a second coat. For full dry times, Benjamin Moore might come out a bit ahead, though that isn’t always the case.

However, whether the paint is dry to the touch in one to two hours or ready for a second coat in two to four depends on the exact paint you choose and the ambient conditions. Oil-based paints take far longer to dry, potentially making a 24-hour wait between coats necessary.

Similarly, if you’re in a humid area that’s cooler, your dry times go up. If you’re in an arid climate and the temperature is higher, it may take less time to dry.


Washability is a common priority for homeowners, especially if they have children and pets. Overall, both Benjamin Moore and Sherwin-Williams paints are reasonably easy to clean. Most of the paint lines from both brands offer solid durability, and many have stain resistance, simplifying ongoing maintenance.

However, it’s critical to understand that certain paints are easier to clean than others. For example, satin finishes stand up to scrubbing better than matte or flat finishes, thanks to the higher amount of binder. While Sherwin-Williams and Benjamin Moore outshine the competition when it comes to cleanability with lower gloss finishes, those paints won’t necessarily outperform satin or higher gloss finishes, even with lower-cost brands.


When it comes to price, both Sherwin-Williams and Benjamin Moore paints are considered expensive. However, Sherwin-Williams has the highest price tag between the two, making it costly even in this particular category.

While the exact price of a paint can varies depending on the line, sheen, and location, Benjamin Moore usually runs in the $35 to $100 range. With Sherwin-Williams, the paints usually run between $40 and $120.

On a per-can basis, the price difference between similar quality paints is usually nominal. However, if you’re spending an extra $5 to $20 per can for a large project – such as repainting your entire home interior – the difference adds up, making choosing Sherwin-Williams paint potentially far more expensive.

Color Matching Sherwin-Williams and Benjamin Moore Paint

Benjamin Moore vs Sherwin Williams

In most cases, color-matching any paint brand isn’t overly challenging. Most brands come in a slew of colors, giving you highly similar options when comparing offerings by different companies. Additionally, finding color-matching services isn’t overly difficult.

Since that’s the case, getting Sherwin-Williams paint in a Benjamin Moore color or vice versa is simple. You can simply use a paint chip from one to find the closest match offered by the other, and you’re in good shape.

Usually, color matching using available color options is easier if you’re trying to get Benjamin Moore paint in a Sherwin-Williams color, as Benjamin Moore has around 3,500 colors in its lineup, compared to around 1,700 with Sherwin-Williams.

However, it is important to note that when it comes to color-matching software, Sherwin-Williams does come out a bit ahead. If your goal is to precisely match an object, you may have an easier time if you’re using Sherwin-Williams paint. However, that doesn’t mean you can’t do well with Benjamin Moore, too; it might just not be quite as precise.

Do You Need Primer with Sherwin-Williams Paint?

Typically, paint manufacturers and professional painters recommend a primer regardless of the brand you’re using. However, whether you’ll need a primer with Sherwin-Williams paint depends on several factors.

Many Sherwin-Williams have primer built-in, allowing it to provide exceptional coverage even if you don’t use a separate primer. Additionally, the lines that don’t include primer can do well if you’re covering a similar color or the existing color is a light hue.

If you’re painting raw wood, covering a dark color with a lighter one, or the underlying color is black or red, a primer is usually the better option. You can use less high-cost paint, saving you money while achieving a smooth, even final look.

Do You Need To Prime Before Using Benjamin Moore Paint?

As mentioned above, the standard recommendation for all paints is to use a primer. However, like Sherwin-Williams, Benjamin Moore has several paint lines with primer built-in and exceptional coverage with nearly all of its paints.

Since that’s the case, you can potentially skip the primer if you’re using Benjamin Moore paint. Just understand that using a primer is a better move if you’re painting over a dark color with a lighter shade, are dealing with raw wood, or want to reduce the cost of a multi-coat project.

Where to Buy Sherwin-Williams Paint

If you think Sherwin-Williams paint is your best option, you’ll usually have an easy time purchasing it. First, Sherwin-Williams has its own line of retail stores, and there are a surprising number of locations across the country. Using that option could be ideal, as you’ll be able to speak with employees who know the product lines in-depth.

Second, Sherwin-Williams paint is available at Lowe’s. That’s a great alternative if you don’t have a Sherwin-Williams store nearby, as you can access most popular product lines.

Where to Buy Benjamin Moore Paint

Buying Benjamin Moore paint is a little trickier than getting your hands on Sherwin-Williams paint. Mainly, that’s because Benjamin Moore isn’t associated with a major home improvement chain like Lowe’s or Home Depot.

Instead, Benjamin Moore paint is typically found in independent home improvement stores. While that may seem like there aren’t a lot of locations, that isn’t necessarily the case, as there are around 7,500 authorized retailers in the network. However, not all stores will carry every paint line, so you may have to go a bit out of your way if you have your sights set on anything but the most popular options.

Are There Alternatives to Sherwin-Williams and Benjamin Moore Paint?

Yes, there are alternatives to Sherwin-Williams and Benjamin Moore paint. If you’re looking for a lower-cost option and are an experienced painter, you may want to consider Behr paint. For less skilled painters looking for great durability, you could try Valspar instead.

If cost is your main factor, Glidden may be worth considering, but it generally underperforms the competition, so keep that in mind.

Is Benjamin Moore Better Than Sherwin-Williams?

For Sherwin-Williams vs. Benjamin Moore paint, both options are generally considered premium, offering excellent color, durability, and ease of use. The main point where they stand apart is fade resistance, where Benjamin Moore comes out slightly ahead. Otherwise, they’re near-equal options, making both solid choices for most projects.

Did you discover everything you wanted to know about Sherwin-Williams vs. Benjamin Moore paint? If so, let us know in the comments section below. Also, if you know anyone who is trying to choose paint and isn’t sure which brand is best for them, please share the article.