How Much Does Benjamin Moore Paint Cost?

When you’re preparing for a paint project, one of the most exciting steps is to choose the brand of paint you’ll use. Benjamin Moore offers high-quality products, and it’s considered one of the top paint brands in the nation. But how much does Benjamin Moore paint cost?

Generally speaking, Benjamin Moore paint costs between $25 and $100 per gallon can. The price depends on several factors, including the paint line and finish. Your location and the retailer you choose also play a role, though those aren’t the only factors.

Ultimately, you’ll need to explore some additional details if you want a better idea of what Benjamin Moore paint costs in relation to your project. If you’re curious about the price of Benjamin Moore paint, here’s what you need to know.

Benjamin Moore Paint Cost

Is Benjamin Moore Paint Expensive?

Compared to other paint brands, Benjamin Moore skew a bit expensive. However, it’s by no means the highest-priced paint brand out there. Additionally, some of the Benjamin Moore paint lines are incredibly affordable and also solid quality.

Whether the cost of Benjamin Moore qualifies as expensive is mainly based on whether you choose one of the upper-tier paint lines. For example, Benjamin Moore Aura is a premium line with a pretty big price tag.

However, even if Benjamin Moore paint costs more than other brands, the quality may make up for it. Many Benjamin Moore paints offer exceptional coverage, allowing you to use fewer coats on your project. As a result, spending a bit more per gallon could result in savings.

Additionally, if you choose one of the higher durability, lower maintenance Benjamin Moore paint lines, you might save more. The paint could last longer and might not take much effort to keep in good shape, allowing you to spend less over time.

How Much Does Benjamin Moore Paint Cost?

Cost of Benjamin Moore Paint

Benjamin Moore has a broad selection of paint lines. As a result, the price for Benjamin Moore paint does vary. On the lower end, you may spend as little as $25 per gallon for Benjamin Moore Ben paint in a flat finish.

On the upper end, you’d be looking at Benjamin Moore Aura paint. If you choose the Benjamin Moore Aura Waterborne interior paint in a semi-gloss finish, you might spend closer to $100 per gallon.

Ultimately, that creates a general price range of $25 to $100 per gallon. However, your exact price will depend on the paint line you choose, the selected finish, and other factors.


Benjamin Moore AuraIn most cases, Benjamin Moore Aura paint is the highest priced – and highest quality – paint product the company offers. While the exact price varies depending on the finish you choose, location, the retailer, and other factors, you can often spend around $80 to $100 per gallon.

Regal Select

Benjamin Moore RegalWhile Benjamin Moore Regal Select is a popular paint with great features, it isn’t as high-end as Aura. Since that’s the case, it usually costs a bit less. However, it isn’t necessarily cheap.

In most cases, you can expect to spend about $60 to $85 per gallon for Benjamin Moore Regal Select paint. But it’s critical to remember that the finish, your location, and other factors could cause the price to be higher or lower.

Benjamin Moore Interior vs. Exterior Paint Cost

When comparing the Benjamin Moore interior vs. exterior paint cost, exterior paint is usually more expensive on average. Primarily, this is because exterior paint needs to stand up to the elements. As a result, it often includes features and additives that aren’t necessary with interior paint.

However, high-end interior paints can sometimes cost more than moderate-quality exterior paints. Ultimately, the paint line, finish, and other factors play a role, so it’s crucial to keep that in mind.

Interior Paint Prices

Overall, the price for a gallon of Benjamin Moore interior paint usually falls in the $25 to $100 range. Benjamin Moore Ben paint typically comes closer to the low-end, particularly if you select a matte finish. The Benjamin Moore Aura Waterborne interior paint is at the top end, running close to $100 per gallon in glossier finishes.

Exterior Paint Prices

The price range for exterior paint from Benjamin Moore is closer to $60 to $100 per gallon. Benjamin Moore Ben exterior is typically a lower-cost option, starting near $55 for a flat finish. Benjamin Moore Aura Exterior is at the upper end, usually running as much as $100 per gallon.

How Much Is a Gallon of Benjamin Moore Paint?

In most cases, a single gallon of Benjamin Moore paint will cost between $25 and $100, depending on the paint line, finish, and a few other factors. However, it’s important to remember that these prices are pre-tax, so you’ll see more added to your total if you have sales tax in your shopping area.

Benjamin Moore 5 Gallon Paint Price

In some cases, buying a 5-gallon bucket of Benjamin Moore can help you save on the cost of larger paint projects. However, whether that is the case depends on the paint line, finish, retailer, and more.

Generally, the lowest cost 5-gallon paint price – such as what you’d find with Benjamin Moore Ben paint in lower luster finishes – falls in the $150 to $300 range. For 5-gallon buckets of Benjamin Moore Aura paint, you could spend between $400 and $600.

As a result, you’ll want to compare the prices for single-gallon and 5-gallon container sizes. In some cases, purchasing multiple single gallons could be more cost-effective. However, if you go that route, you’ll need to have your own larger bucket, allowing you to mix those gallons to ensure the color is even.

What Affects the Cost of Benjamin Moore Paint?

Several factors affect the price of paint, including if you’re focused on just one brand. As a result, how much you’ll pay for Benjamin Moore paint can vary significantly. Here’s a look at the primary factors that impact the cost of Benjamin Moore paint.

Paint Line

Most paint manufacturers produce several paint lines. With Benjamin More, there are more than 15 interior paint products and around seven exterior paint lines. Each of those options represents unique features. Additionally, the quality of the products can vary.

Since that’s the case, the paint line you choose can increase or reduce the price compared to the average Benjamin Moore paint cost. If you’re looking for a more budget-friendly option, you might want to try Benjamin Moore Ben. If you’re willing to pay more for the highest quality paint, then going with Benjamin Moore Aura could be a wise choice.

However, there are plenty of options that are moderately priced. For example, Benjamin Moore Regal Select costs less than Aura but offers a better experience than you may get with Benjamin Moore Ben.


A paint’s finish dictates how much luster you get once the paint dries. Since the amount of binder and glossing agents alter the composition of the paint, they also change the price.

Typically, flat and matte paint finishes are the least expensive, as they require less binder and fewer glossing agents. High gloss is usually the most expensive since it has the most sheen. Eggshell, satin, and semi-gloss fall in the middle, with eggshell being less expensive among those three options and semi-gloss costing the most.

However, it’s important to note that that pricing structure pertains to individual paint lines. In some cases, you may find that a satin finish in one of the lower-cost Benjamin Moore paint lines is less expensive than matte paint in a higher-quality Benjamin Moore paint line.


The cost for Benjamin Moore paint varies between retailers. While most retailers likely spend a similar amount keeping the product adequately stocked, they may use different formulas to create a reasonable profit margin.

Since that’s the case, the same type of Benjamin Moore paint – including the paint line, color, size, and finish – can come with two different price tags if you shop at two stores. Often, that’s one of the core reasons why comparison shopping is wise, ensuring you can get the product you want at the best possible price.


Location is another factor that alters the price of Benjamin Moore paint. Where you live – or shop – may lead to price variances. Areas with higher minimum wages or living costs may charge more for Benjamin Moore paint compared to a lower-cost city, even if the two towns are fairly close together.

Additionally, the city and state you’re in impact purchase-related expenses, particularly when it comes to sales tax. Sales tax rates may vary from one municipality to the next. Since that’s the case, Benjamin Moore paint products with the same retail price can have different total costs since the tax rates aren’t universal between all cities.

How Much Does It Cost to Paint a Room with Benjamin Moore Paint?

How much it costs to paint a room with Benjamin Moore paint depends on a few factors. First, the paint line you choose impacts the price per can and the coverage area you can handle with a single gallon. Plus, the amount of square footage you need to cover plays a significant role in the equation and the number of required coats.

Using a brush, roller, or sprayer to apply the paint also matters. Going with a sprayer can be more cost-effective from a paint perspective, allowing you to apply light, even coats, with greater ease.

To estimate the cost of painting your room:

  1. Start by calculating the square footage you need to cover.
  2. Measure the height and width of a wall, and multiply those figures together to get the area of that wall.
  3. Repeat that process with the other walls, adding those totals together.

Then, calculate the area for surfaces you aren’t painting, such as doors and windows, using the same process. Subtract those amounts from the square footage total you got previously. That lets you know how much square footage you’ll need to handle.

Next, determine which paint line you’ll use and your application method. Each paint line offers different coverage levels. For example, a gallon of Benjamin Moore Regal Select can cover 400 to 450 square feet, while Benjamin Moore Aura can only handle 350 to 400 square feet.

Take the total square footage and divide that by the lower coverage amount per gallon for your chosen paint line. Once you do, you’ll get an estimated number of gallons for your project. Round up to the nearest gallon and multiply that number by the price per gallon plus applicable taxes.

After that last calculation, you’ll know how much it will cost to paint your room with Benjamin Moore paint. Make sure you also add in the cost of other needed supplies, such as rollers, paint trays, brushes, drop clothes, and sprayers. That way, you have a better idea of the total cost of the project.

Does Benjamin Moore Paint Go on Sale?

At times, the retailers that sell Benjamin Moore paint may offer them for less than the typical retail price. Benjamin Moore paint sales may offer percentage discounts on select paint lines or can sizes. When that happens, you might save 20 to 30 percent or more on qualifying products.

Alternatively, you may see buy-one-get-one or buy-two-get-one style deals. With these, either the second or third can (depending on the type of deal) might be free or could come with a significant discount, such as 50+ percent off.

Usually, paint sales are more common during specific seasons. The weeks leading up to Memorial Day, Fourth of July, and Labor Day are when you’re most likely to see discounts on paint, as many people are interested in doing paint projects during those times of the year. There may also be other specials sporadically through the summer months.

However, you can also potentially see discounts year-round. In some cases, signing up for emails from the paint manufacturer could alert you to some savings opportunities you couldn’t access otherwise. Plus, getting sales flyers or emails from Benjamin Moore paint retailers could help you spot some bargains outside peak season.

Additionally, you might see amazing prices on “oops” or returned paint at some retailers. If you’re flexible about your color choice and don’t need a large quantity of paint, it could be an excellent way to save on higher-end Benjamin Moore paints.

Cheapest Place to Buy Benjamin Moore Paint

If you’re looking for the cheapest place to buy Benjamin Moore paint, you’ll need to check with the independently-owned authorized retailers in your area. Pricing can vary from one store to the next, and since the retailers are usually independently-owned hardware stores, they get some say in the product pricing.

In many cases, Ace Hardware stores offer competitive prices on Benjamin Moore paint, so they’re a solid place to start your research. However, it’s also wise to go to the Benjamin Moore website and use its store locator tool. That allows you to find every authorized retailer near you, and you can check the various websites to ensure you find the best price in your city.


Ultimately, the Benjamin Moore paint cost is on the higher side when compared to some other brands. However, these are premium paint lines, and the increased qualify can pay off in the end. You may not have to repaint as soon, resulting in long-term savings.

Did you find out everything you wanted to know about the cost of Benjamin Moore paint? If so, let us know in the comments section below. Additionally, if you know someone who’s trying to choose a paint that fits their budget for their next project, make sure to share the article.